Animoca Brands is a global developer that leverages popular brands, gamification, AI, blockchain, and mobile technology. The company develops consumer applications ranging from games to fitness solutions.
Founded in 2014, Animoca Brands has invested in more than 340 companies to build its vision of a “metaverse,” a world of virtual assets bought and sold using non-fungible tokens (NFTs) based on blockchain technology.
Animoca Brands Corporation
Animoca Brands Corporation is a Hong Kong-based company that develops digital games. Its games are based on gamification and blockchain technologies. Its games are marketed in Asia and Europe. Its products include a variety of action, time management, role-playing, simulation and other games. It also offers a subscription service, which provides access to its library of games.
Founded in 2014, Animoca Brands Corporation develops and publishes a portfolio of mobile games and apps for smartphones and tablets. Its games leverage internationally recognized intellectual properties, including Garfield, Ben 10, Doraemon and Astro Boy, all of which are fully licensed by their respective IP owners. It also develops and publishes a broad range of original games, as well as serves as a global or regional publisher for select games developed by third parties.
A Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, Animoca Brands is a leader in digital entertainment, blockchain and gamification. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo and Grease Monkey Games.
Since its inception, Animoca Brands has made numerous investments and acquisitions to advance its digital property rights and help build an open metaverse. It is currently developing a play-to-earn game called REVV Racing that uses blockchain technology to track the performance of a virtual racing car. The company has recently raised $110 million in new funding to advance its mission.
Its latest round includes investment from Boyu Capital, Singapore’s Sovereign Wealth Fund Temasek and GGV Capital. Its previous investors included Liberty City Ventures, Kingsway Capital, Alpha Wave Ventures, 10T, SG Spring Limited Partnership Fund and Generation Highway Investments.
The company is a pioneer in using blockchain and gamification technologies to advance digital property rights and contribute to the establishment of an open metaverse. Its product offerings include a wide range of titles, which are available on the REVV platform and through its partner channels.
Animoca Brands has a team of more than 200 employees in Asia and Europe. It has offices in Beijing, Hong Kong and Shanghai.
Animoca Brands Japan
Animoca Brands Japan is a strategic subsidiary of Hong Kong-based blockchain gaming firm Animoca Brands, which aims to build a Web3 ecosystem in the country through partnerships. This subsidiary will build a platform based on blockchain technology to enable intellectual property (IP) holders in Japan to build and expand fan communities via the issue of their own NFTs and fungible tokens and participation in the broader Web 3.0 ecosystem.
The Japanese unit recently raised 1.1 billion yen in its seed round from MCP IPX One Fund, which was established by Tokyo-based MCP Asset Management and Animoca Brands. The funds will help the company secure licenses for IPs and develop its internal capabilities, while also promoting adoption of Web3 to multiple partners.
In addition, Animoca Brands Japan has invested 100 million yen in local metaverse startup Psychic VR Lab to support its efforts to build a virtual reality space. The firm operates a platform called STYLY, which allows users to create virtual and mixed reality spaces for showcasing art.
According to a press release from Animoca Brands, this investment will accelerate the company’s mission in Japan to build a Web3 ecosystem through partnerships. Moreover, it will allow the company to partner with some of Japan’s leading IP and content holders.
Animoca Brands Japan will use its fresh capital to secure licenses for popular intellectual properties and develop its internal capabilities, while also pursuing international partnerships. Its goal is to “build a more equitable virtual society by enabling true digital ownership for individuals,” which the firm believes will provide significant economic opportunities in Japan and around the world.
Meanwhile, Animoca Brands Japan will collaborate with leading metaverse startups to promote adoption of Web3 in the country. It will also work to build partnerships with the top XR companies in Japan to expand its portfolio of NFT services and virtual reality (XR) assets.
Animoca Brands Japan has also invested JP300 million in Brave Group, a leading blockchain gaming company and a member of the MCP IPX One Fund. This will enable Animoca Brands to publish COLOPL’s Tokyo Casino Project game worldwide. This partnership will help the two companies to build a strong publishing network in Asia Pacific, Europe, the Middle East and the Americas.
Animoca Brands Investments
Animoca Brands Investments develops and publishes products based on blockchain, gamification, and artificial intelligence technologies. It also provides a range of services, including enabling users to trade and exchange digital property using its proprietary tokens REVV and SAND. Its subsidiaries include The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, Darewise Entertainment, and Notre Game.
Founded in 2014, Animoca Brands is committed to delivering digital property rights to gamers and internet users through play-to-earn economies and a more equitable digital framework. It enables users to interact with each other, trade and exchange assets, create communities and share resources in a secure environment.
The Company operates in Asia and is headquartered in Southern Hong Kong. Its products include the REVV and SAND tokens, original games and products utilizing popular intellectual properties.
In addition to its product portfolio, Animoca Brands also invests in NFT-related companies and decentralized projects that are contributing to building the open metaverse. Its investments include Axie Infinity, Dapper Labs (NBA Top Shot), OpenSea and more than 380 other startups.
According to the company’s press release, Animoca Brands plans to use the funds to continue expanding its open metaverse and support product development and licenses. In addition, it will use the funds to expand its ad platform and accelerate the development of new digital entertainment experiences.
Additionally, Animoca Brands will also use the funds to continue expanding its global team of experts in cryptocurrencies, digital property rights and gamification. It will hire at least four people for its team of global operations managers and executives, as well as three to five professionals for the blockchain service team.
Animoca Brands has also increased its focus on monetizing its virtual worlds, The Sandbox and Decentraland. The firm is working to develop a revenue model for each platform, including advertising, subscriptions, and micro-transactions.
Animoca Brands has a long list of investors, including Mirae Asset Management and True Global Ventures. Its most recent funding round valued the company at $5.9 billion and is expected to help fuel further acquisitions, product development, and licenses.
Animoca Brands Game Studios
Animoca Brands Game Studios develops and publishes games based on blockchain technology, gamification and branded IP. Its gaming portfolio includes REVV and SAND, original games including The Sandbox and Phantom Galaxies, as well as products utilizing popular brands such as Disney, Marvel, WWE, Power Rangers, and Formula E.
Founded in 2014, Animoca Brands operates from seven countries and employs over 250 team members to deliver the most engaging and entertaining games on the blockchain. Its games span several genres, from simple and quick to strategic and midcore.
Its games have been downloaded
The company is also a pioneer in using non-fungible tokens (NFTs) to give players the ability to own and control virtual goods, avatars, weapons, vehicles, clothing, and even virtual land. Currently, Animoca is working on dozens of projects that involve NFTs in various genres.
In recent developments, Animoca has acquired Grease Monkey Games, Darewise Entertainment and Eden Games to strengthen and expand its racing ecosystems; it joined Yuga Labs on the Bored Ape Yacht Club metaverse project Otherside; and it is helping build PIXELYNX, a music metaverse gaming platform with a focus on monetization through music consumption.
With these acquisitions, Animoca is repositioning itself to become a global leader in blockchain and Web 3 gaming with a broad portfolio of products and investments. Its current portfolio of tokens has a daily trading volume of
While Animoca’s portfolio of NFT-powered games includes titles such as Sandbox and Quidd, it plans to expand into new genres. The company is especially interested in the potential of combining NFTs with first-person shooters and Japanese role-playing games, according to Yat Siu, Chairman and $Ape Coin Board Member at Animoca Brands.
Animoca Brands is also expanding its portfolio of branded and licensed products, including a series of games based on its REVV Motorsport ecosystem that are leveraging licensing agreements with motorsports teams and manufacturers such as Honda, BMW, Porsche and Bugatti, among others. Its partnerships with brands enable Animoca Brands to leverage their reputation and intellectual property to drive more players to its games, as 30% of top-grossing games in the US are based on third-party content and IP.